Retail Branding & POSM, Manufactured at Retail Scale

MBS manufactures and installs retail branding across Saudi Arabia — gondolas, full aisle and shelf branding, chiller wraps, 3D LED displays, floor stacks, and mall kiosks. FMCG brands and their agencies use our factory to take a campaign from planogram to installed shelf, in every store, from one accountable team.

  • In-house factory since 2008
  • Multi-store rollout crews
  • Samples and materials reviewed with you
Downy illuminated shelf branding and product display

A clearer view of your campaign.

Understand how often your display is activated. Use that response to inform your next campaign.

000
Display activations
Waiting for an activation
Build a measurable campaign

The actual project

The speaker and counter, built into our shelf display.

The speaker message

الزيوت والقشرة العنيدة دايمًا ترجع. جرّب هذا. هيد آند شولدرز أعمق تنظيف. خالي من السيليكون. يقضي على الزيوت والقشرة العنيدة ويمنعها من الرجعة. جرّب الآن.

Ideas that earn a closer look.

From the way a display is made to the moment it catches a shopper’s eye.

Caprice printed panels assemble into a red and white display, stocked in a supermarket.

From flat artwork. To the shop floor.

Print becomes structure. Structure becomes a place for your product.

See it installed
The Downy shelf display with blue illumination and a gentle mist, based on the MBS portfolio project.

No more ordinary shelves.

Light. A soft mist. A reason to look closer.

See it installed
A camera reveal of the Melinda apple display.

A cave, made for the apple.

Sculpted rock. Timber shelves. A whole setting for one product.

See it installed

What we produce

From a single gondola to a national reset

  • Gondolas & free-standing unitsBranded, lit, and engineered for retail traffic.
  • Full aisle & category brandingHeaders, hanging category signage, end-to-end aisle takeovers.
  • Shelf brandingStrips, wobblers, dividers, branded shelf trays.
  • Chiller & freezer brandingWraps, toppers, and lightboxes built for cold and condensation.
  • 3D LED shelf units & lightboxesIlluminated brand blocks that hold the eye at shelf.
  • Floor displays & stacksPrinted, structural, fast to deploy.
  • Mall & retail kiosksFull kiosk fabrication for malls and store-in-store units.
  • Campaign rolloutOne campaign, with a production and installation plan for each store.

When the product needs a different kind of display

  • Pringles rotating stacked-can display

    Moving displays & product demonstrations

    Mechanical features and device stands, developed around the fixture and intended use.

    Explore moving displays

Why FMCG teams go factory-direct

A campaign window doesn't wait for a middleman

Retail work needs a consistent design and a practical fit for the store. Our portfolio includes Downy shelf branding, Starbucks display units and Givenchy product displays. We review dimensions, materials, lighting and access, then turn the approved design into a production brief. For a rollout, the store list and installation requirements define the quantities, packing and delivery plan.

The rollout engine

From planogram to installed shelf — in every store

Share a store list with fixture dimensions, city, access contact and installation window. We review what can share a specification and what needs adapting, then agree production batches and delivery responsibilities. If your team needs completion photos by location, include that requirement so reporting is part of the agreed scope.

Mall & retail kiosks

Kiosks, built end to end

The same factory builds complete mall kiosks and store-in-store units — structure, counters, lighting, signage, and branded finishes — from concept drawings through mall technical approvals to installed handover. Luxury-retail detailing is our benchmark: our portfolio includes branded mall units built to the standards of global beauty and fashion houses. If you’re launching a kiosk franchise or a seasonal mall presence, one team quotes it, builds it, and installs it.

Process

How a retail program runs

  1. Brief & planogram

    Campaign scope, store list, retailer specs; same-day response.

  2. Design & prototype

    Unit design engineered to retailer guidelines; a physical prototype for sign-off before the run.

  3. Approvals

    Retailer and mall technical requirements prepared and submitted where applicable.

  4. Production run

    Batched in-house production with QC against the approved prototype.

  5. Nationwide install

    Our crews, store schedules respected, photo report per location.

From our projects

An apple display inside a sculpted cave

Melinda

An apple display inside a sculpted cave

View project →
Brand graphics across illuminated columns

Entertainment space

Brand graphics across illuminated columns

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Opening graphics across the storefront

FARM

Opening graphics across the storefront

View project →
Downy illuminated shelves and projecting product display

Downy

A shelf that catches the eye

View project →
An island with its own identity

Starbucks

An island with its own identity

View project →
Nescafe sculpted pour and steam display

Nescafé

Nescafe sculpted pour and steam display

View project →
Tide miniature washer and rotating bottle shelf unit

Tide

Tide miniature washer and rotating bottle shelf unit

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NADEC miniature farm and pouring bottle display

NADEC

NADEC miniature farm and pouring bottle display

View project →
Caprice collapsible floor displays

Caprice

Caprice collapsible floor displays

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Garmin watch cabinets and countertop displays

Garmin

Garmin watch cabinets and countertop displays

View project →
STC Pay moving-ball activation tower

STC Pay

STC Pay moving-ball activation tower

View project →
Pantene colour-changing hair panel

Pantene

Pantene colour-changing hair panel

View project →
Doux miniature rotisserie display

Doux

Doux miniature rotisserie display

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S.Pellegrino moving bottle and mist display

S.Pellegrino

S.Pellegrino moving bottle and mist display

View project →
Nova tilted-bottle mist display

Nova

Nova tilted-bottle mist display

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AlSafi circular freestanding dairy display

AlSafi

AlSafi circular freestanding dairy display

View project →
Head & Shoulders illuminated shelves, endcaps and moving bottle displays

Head & Shoulders

Head & Shoulders illuminated shelves, endcaps and moving bottle displays

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Kinza illuminated beverage endcap

Kinza

Kinza illuminated beverage endcap

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Coopoliva green-and-purple shelving display

Coopoliva

Coopoliva green-and-purple shelving display

View project →
Coopoliva oversized bottle-shaped floor displays

Coopoliva

Coopoliva oversized bottle-shaped floor displays

View project →
Al Osra illuminated sugar merchandising bay

Al Osra

Al Osra illuminated sugar merchandising bay

View project →
AlSafi refrigerated aisle and entrance branding

AlSafi

AlSafi refrigerated aisle and entrance branding

View project →
NADEC refrigerated aisle, shelf headers and endcaps

NADEC

NADEC refrigerated aisle, shelf headers and endcaps

View project →
Dari illuminated freezer rail and printed cold-case graphics

Dari

Dari illuminated freezer rail and printed cold-case graphics

View project →
Ice Break illuminated chilled-coffee shelf frame

Ice Break

Ice Break illuminated chilled-coffee shelf frame

View project →
Amazon Alexa floor display

Amazon Alexa

Amazon Alexa floor display

View project →
Ring smart-home demonstration stand

Ring

Ring smart-home demonstration stand

View project →
Schwarzkopf colour-changing hair display

Schwarzkopf

Schwarzkopf colour-changing hair display

View project →
Carefree illuminated personal-care bay

Carefree

Carefree illuminated personal-care bay

View project →
Pringles rotating stacked-can display

Pringles

Pringles rotating stacked-can display

View project →
Mars / M&Ms / Snickers illuminated refrigerator campaign

Mars

Mars / M&Ms / Snickers illuminated refrigerator campaign

View project →
Meed convenience-store headers, wall graphics and hanging signs

Meed

Meed convenience-store headers, wall graphics and hanging signs

View project →
Ozmo dimensional shelf headers

Ozmo

Ozmo dimensional shelf headers

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Amada illuminated confectionery shelf headers

Amada

Amada illuminated confectionery shelf headers

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Raid oversized aerosol-shaped display

Raid

Raid oversized aerosol-shaped display

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Asmak freezer branding and fishing-rod display

Asmak

Asmak freezer branding and fishing-rod display

View project →
Sadia cold-case branding

Sadia

Sadia cold-case branding

View project →
Almarai illuminated juice-bottle hanging signs

Almarai

Almarai illuminated juice-bottle hanging signs

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Almarai Farms Select smoothie shelf display

Almarai

Almarai Farms Select smoothie shelf display

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LOL promotional floor display

LOL

LOL promotional floor display

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Nada protein-drink illuminated shelf display

Nada

Nada protein-drink illuminated shelf display

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Berain illuminated bottled-water bay

Berain

Berain illuminated bottled-water bay

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Quality Street confectionery shelf-end feature

Quality Street

Quality Street confectionery shelf-end feature

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Kinder Bueno illuminated display header

Kinder Bueno

Kinder Bueno illuminated display header

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Olala branded display

Olala

Olala branded display

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Circular oral-care campaign display

Oral-care display

Circular oral-care campaign display

View project →
Simple illuminated cosmetics display

Simple

Simple illuminated cosmetics display

View project →
Avalon Care freestanding shelving displays

Avalon Care

Avalon Care freestanding shelving displays

View project →
Tamimi Markets brochure stand

Tamimi Markets

Tamimi Markets brochure stand

View project →
TEREA Gold retail cabinets and lightbox

Retail cabinet fabrication

TEREA Gold retail cabinets and lightbox

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Cooking-oil aisle lightboxes and shelf fins

Cooking-oil aisle

Cooking-oil aisle lightboxes and shelf fins

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Accessorize storefront hoarding

Accessorize

Accessorize storefront hoarding

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Tea and coffee aisle lightboxes

Shelf branding

Tea and coffee aisle lightboxes

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Deli aisle floor and overhead campaign

Store graphics

Deli aisle floor and overhead campaign

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Sensodyne illuminated shelf fins

Sensodyne

Sensodyne illuminated shelf fins

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Ramadan grocery campaign arch

Ramadan campaign

Ramadan grocery campaign arch

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Food campaign shelf fin

Food campaign

Food campaign shelf fin

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Zamzam Water illuminated endcap

Zamzam Water

Zamzam Water illuminated endcap

View project →
Al Awwal flour illuminated shelf bay

Al Awwal

Al Awwal flour illuminated shelf bay

View project →
Lamb Weston freezer island

Lamb Weston

Lamb Weston freezer island

View project →
Doux illuminated chicken-strip display detail

Doux

Doux illuminated chicken-strip display detail

View project →
Yamama snack campaign panels

Yamama

Yamama snack campaign panels

View project →
Baja illuminated snack bay

Baja

Baja illuminated snack bay

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Borgat illuminated confectionery bay

Borgat

Borgat illuminated confectionery bay

View project →
Doux and Sadia freezer graphics

Doux & Sadia

Doux and Sadia freezer graphics

View project →

Frequently asked

What's the minimum production run?

There's no fixed minimum — we build single flagship units (a kiosk, a custom gondola) and runs of hundreds of shelf units alike. Pricing improves with volume, so we'll quote your actual store list and suggest the batch size that makes the campaign math work.

How long does a national rollout take?

The schedule depends on design approval, materials, quantities and store access. Share the campaign launch date and location list so we can review sampling, production batches and installation windows. We confirm the programme and any urgent-order options before you approve production.

Do you work to retailer specifications?

Send the retailer's fixture dimensions, brand rules and technical requirements with your brief. We review the design against them and identify the drawings or samples needed for approval. Store permission and the installation window are confirmed before work is scheduled.

Can you install overnight or outside trading hours?

Share the store's permitted work hours and access requirements with the brief. We review the installation window and any restrictions before confirming the schedule. Completion photos and reporting by location can be included as an agreed part of the rollout.

Do you make a prototype before the full run?

Always, for production runs. You sign off on a physical unit — materials, print, lighting, structure — before we batch-produce. It's the cheapest possible moment to change anything, and it's how the five-hundredth unit matches the first.

Do you build mall kiosks end to end?

Yes — structure, counters, lighting, signage, and finishes, plus the technical file for mall approval. One team designs, fabricates, and installs, whether it’s a single seasonal kiosk or a multi-mall franchise rollout.

Put your next campaign on our factory floor

Send the brief — planogram, store list, or just the idea — and get an itemized quote within 48 hours.

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